Tottenham Hotspur's head of international development, Fran Jones, has spoken out about the club's involvement in Superleague Formula, the motorsport series featuring teams backed by professional soccer clubs.
Spurs' driver Craig Dolby finished second place in the series, behind English rivals Liverpool, but ahead of the likes of AC Milan, Lyon, Galatasaray and Rangers. 19 teams competed in the six-race series, which will be expanded to ten races in 2010. Dolby was presented to the White Hart Lane crowd in October, when Harry Redknapp's men took on Stoke City.
"Craig has been very, very fast this year and that has to be the main ingredient," said Jones. "If you ask anyone involved in the Championship, I'm sure they would say that he has been the most exciting driver to watch because he is so fearless on the track but without ever being dangerous."
The Spurs executive pointed to the possibility of using the series to raise brand awareness of Tottenham Hotspur overseas - a key goal for the ambitious Premier League club: "As a club we are always looking for opportunities to raise awareness for our brand overseas. The opportunity to be part of Superleague Formula appealed to us because it is a different way of building our brand and connecting with a different audience that we might not otherwise reach through football. We also like to innovate so we were very proud to be the first English to team to join the series."
Jones also praised Liverpool, and the two clubs' relationship off the pitch: "Of course we always want to perform well against our Barclays Premier League rivals whether that's on the pitch or on the track so our battle for the title did have a bit of extra spice to it. The two clubs have an excellent relationship off the pitch so we had lots of friendly banter during the series. The league table doesn't lie in football and it doesn't lie in motor racing. They finished top of the league and deservedly won the Championship so we congratulate them."