Liverpool secure world record shirt sponsorship
Standard Chartered will pay Liverpool UK£80 million over the next four years. That amount, US$33.15 million per year at today's exchange rate, comfortably eclipses every shirt sponsorship deal in the sport except for United's.
"I am tremendously excited," said Christian Purslow, the club's managing director. "It's a hugely important day in the history of Liverpool Football Club. "This is the largest commercial agreement we have ever entered into. To have attracted a partner of the calibre of Standard Chartered Bank says everything about where we are trying to take this football club.
"Standard Chartered are one of the world's leading banks. They're a global company, as we are, and their aspiration to be the best bank in the world matches our aspiration to be the best at what we do. I hope this tells everyone, especially our fans, what we are trying to do with this football club in the future."blog comments powered by Disqus
Liverpool confirm world record sponsorship deal - 14 September 2009
Real Madrid break Manchester United and Liverpool’s world record - 29 September 2009
Massive cash boost for struggling Liverpool FC - 04 November 2009
Aon to title sponsor US Open Squash Championships - 26 August 2009
Buoyant Wasps sign two new partners - 24 August 2009
Related blog posts
Liverpool FC: Reds finally able to match Manchester United - 14 September 2009, Notes & Insights
Liverpool owner Tom Hicks promises Rafa Benitez transfer funds - 18 September 2009, Notes & Insights
Ronaldo appeal will see Liverpool and Manchester United records eclipsed - 25 September 2009, Notes & Insights
Tom Hicks: Liverpool’s world record shirt sponsorship isn’t enough - 21 September 2009, Notes & Insights
Liverpool FC fans put off sponsors, says managing director - 24 September 2009, Notes & Insights