Liverpool FC: New stadium plans get big boost
English soccer club Liverpool's plans to build a new stadium have been handed a boost by the club's huge increase in shirt sponsorship revenues.
The club has agreed a four-year sponsorship deal with Standard Chartered worth more than US$130 million - a significant increase from the club's current agreement with Carlsberg, worth less than US$15 million per season. Liverpool managing director Christian Purslow has identified the stadium project as one of the key areas that will benefit from the increased revenues.
"The overall financial health of our football club is a key ingredient of being able to get the stadium project back up and running," said Purslow. "This is a huge step forward for the club financially and that can only be helpful to create the conditions in which we can restart the stadium project.
"It is a real sign of the progress we have made at Liverpool that we have been able to secure the largest ever commercial deal in our history."blog comments powered by Disqus
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