FA Cup seeking new sponsor and broadcast partner
The Football Association will be seeking a new sponsor for the FA Cup after announcing that energy firm E.On would not be continuing its US$50 million backing of the competition.
The E.On deal, worth some US$12.5 million per year, will finish after the current season.
"The FA would like to thank E.On for its investment into and support of the competition to date," said a statement from English soccer's governing body. "We now look forward to taking the FA Cup sponsorship opportunity to the open market for the 2010/14 period."
Meanwhile, the FA has yet to secure a new broadcast partner for the competition following the collapse of Irish broadcaster Setanta. ESPN, which entered the UK market this year, is expected to bid.
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