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Ex Liverpool Football Club boss makes ‘significant investment’ in new soccer venture

16 August 2011 | Posted in Notes & Insights | By Michael Long | Contact the author

Ex Liverpool Football Club boss makes ‘significant investment’ in new soccer venture

Christian Purslow, the former Liverpool Football Club managing director, has been named as a non-executive independent director for I Am Playr, an online game that puts the gamer in the role of a professional soccer player.

Launched on Facebook, according to an official statement 'I Am Player is in the final stages of beta testing and has already attracted over 250,000 monthly users.'

Developed by publisher We R Interactive, Purslow's support of the point-of-view soccer game represents his first significant investment since his high-profile exit from Liverpool in February 2011 following the sale of the club to New England Sports Ventures.

"We R Interactive ticked all the right boxes for me both as an investment and also as an opportunity to be involved in its future development," said Purslow. "I've been really impressed with the company, which has met all its objectives stated at launch, and delivered on everything promised.

"We R Interactive is taking social gaming to another level with a fresh user experience, truly innovative brand integration opportunities and diverse approaches to monetisation."

David Rose, We R Interactive's chief executive, added, "Christian is a hugely-respected figure in both the private equity and sport industries. We're delighted that he shares our vision for where we want to take We R Interactive, and that he is adding his incredible experience to the board."

The announcement that Purslow will serve as an independent director of I Am Playr is the latest in a long list of high-profile signings made by the developers. Former Arsenal and England full back Lee Dixon has also signed as an investor and scriptwriter, apparel brand Nike is the game's principal brand partner, Alfa Romeo is the sponsor of the game's fictional soccer club, River Park FC, who in turn have a shirt sponsorship deal with Gingsters and Red Bull is the game's official energy drink.

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