USOC extends with TeamFanShop

23 November 2011 | Posted in Sports Properties, Olympics, North America | By James Emmett

The US Olympic Committee (USOC) has extended its partnership with e-commerce business TeamFanShop.

The deal extension sees TeamFanShop continue as the host official online store for USOC through 2020 as well as remaining official online store provider for six of USOC's national governing bodies.

Online shoppers will be able to purchase products from the USOC's official licensees including Nike, Polo Ralph Lauren and Outerstuff, as well as apparel and merchandise for the London 2012 Olympic Games.

“We chose TeamFanShop to power Team USA’s official online store because it offers a full suite of valuable services,” said Peter Zeytoonjian, USOC managing director of consumer products. “TeamFanShop, the USOC and our NGB partners are able to offer our fans and customers a rewarding shopping experience while increasing online sales.

“The first two years of our partnership have been highly successful, and we look forward to continuing our relationship,” he added.

Jerseys, apparel and sports equipment from six national governing bodies including USA Curling, USA Field Hockey, US Ski and Snowboard, US Speedskating, USA Swimming and USA Team Handball will also be available.

Brian Swallow, vice president of sales and marketing for TeamFanShop, commented: "Our partnership with Team USA has proven to be a mutually successful endeavor and TeamFanShop anticipates even greater results during the coming years.

"TeamFanShop is ready to meet the needs of Team USA supporters everywhere," added Swallow.

Earlier this month USOC signed a partnership agreement with Oakley sunglasses to be an official licensee and eyewear provider for Team USA.