Signature Series signs inaugural sponsor

10 May 2012 | Posted in Broadcast, Sponsorship, Action sports, Global | By Tom Love

Alli Sports, the action sports arm of NBC Sports Group, and Red Bull Media House have announced watch brand Casio as an inaugural sponsor of the Red Bull Signature Series, a new action sports property that covers the Red Bull X-Fighters, the Red Bull Cold Rush and the Red Bull Crashed Ice World Championships.

Under terms of the agreement, Casio's G’zOne model becomes the official handset of the Signature Series in addition to serving as the presenting sponsor for five Red Bull Signature Series broadcasts on NBC and its associated channels.

According to an official press release, 'As part of the fully integrated package, Casio G’zOne will receive commercial units, in show branding within all 35 hours of programming, activation opportunities at multiple events, marketing and digital benefits and exclusive content features in all shows'

• Red Bull and NBC Sports unveil Signature Series
  

"We're thrilled to have Casio G’zOne on-board as a founding partner of the Red Bull Signature Series,” said Alli Sports vice president of marketing and communications BJ Carretta. “A leader in design and durability, Casio G’zOne embodies the characteristics of the Signature Series, aligning with our vision for this inaugural season with the opportunity for further integration in the future.”

Red Bull North America director of event marketing Sean Eggert added, "The relevance of the Red Bull Signature Series is a perfect fit for the Casio G’zOne brand. Our goal is to integrate like-minded brands into the series and connect them to a coveted audience.”

Financial terms of Casio’s sponsorship were not released.

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