Signature Series signs inaugural sponsor
Alli Sports, the action sports arm of NBC Sports Group, and Red Bull Media House have announced watch brand Casio as an inaugural sponsor of the Red Bull Signature Series, a new action sports property that covers the Red Bull X-Fighters, the Red Bull Cold Rush and the Red Bull Crashed Ice World Championships.
Under terms of the agreement, Casio's G’zOne model becomes the official handset of the Signature Series in addition to serving as the presenting sponsor for five Red Bull Signature Series broadcasts on NBC and its associated channels.
According to an official press release, 'As part of the fully integrated package, Casio G’zOne will receive commercial units, in show branding within all 35 hours of programming, activation opportunities at multiple events, marketing and digital benefits and exclusive content features in all shows'
"We're thrilled to have Casio G’zOne on-board as a founding partner of the Red Bull Signature Series,” said Alli Sports vice president of marketing and communications BJ Carretta. “A leader in design and durability, Casio G’zOne embodies the characteristics of the Signature Series, aligning with our vision for this inaugural season with the opportunity for further integration in the future.”
Red Bull North America director of event marketing Sean Eggert added, "The relevance of the Red Bull Signature Series is a perfect fit for the Casio G’zOne brand. Our goal is to integrate like-minded brands into the series and connect them to a coveted audience.”
Financial terms of Casio’s sponsorship were not released.
In association withblog comments powered by Disqus
Title sponsor adds legitimacy to inaugural World Series Hockey - 22 February 2012
Ten Sports ramps up Indian interest in motorsport - 03 November 2011
Red Bull and NBC Sports unveil Signature Series - 20 December 2011
World Series Hockey starts with two new sponsors - 02 March 2012
GoPro to sponsor Red Bull Signature Series - 02 April 2013
Related blog posts
Luis Carulla’s passion for athletics - 27 August 2010, Quick-Fire Questions
Everton chasing big financial boost, but won’t match Liverpool - 08 October 2009, Notes & Insights
British racing unveils unprecedented commercial package - 11 November 2010, Notes & Insights
The Ashes: Australia calling - 24 November 2010, Notes & Insights
50 Most Marketable 2012 - Lewis Hamilton - 17 May 2012, Notes & Insights