Monster deal for IMG and its speedway properties

24 February 2012 | Posted in Sponsorship, Motorsport, Europe | By Tom Love

Super-caffeinated drinks brand Monster Energy has signed a 'multi-year' sponsorship deal with IMG Motorsports to cover the international agency and media company's speedway properties.

As part of the agreement, Monster Energy will be the presenting sponsor of the individual world championship FIM Speedway Grand Prix series. The brand will also be the title sponsor of the team world championship which will be known as the FIM Monster Energy Speedway World Cup.

Monster Energy, which has a history of strong investment in motorsport, already has personal endorsement deals with speedway riders Greg Hancock and Tomasz Gollob.

Paul Bellamy, managing director of BSI Speedway, the IMG Motorsports company that holds the rights to the events, said: "This is great news for the fans and the series that Monster Energy are on board. They have exciting plans to engage with our fan base as well as attract a new generation of fans to the world championships.
 
“The Monster Energy brand is growing spectacularly. They have an outstanding online presence and over 14 million followers on Facebook.
 
“We look forward to working in partnership with Monster Energy to raise their profile even further and take the FIM Speedway Grand Prix series and FIM Monster Energy Speedway World Cup to greater heights.”