Medibank serves up Australian Open sponsorship

21 November 2011 | Posted in Sponsorship, Tennis, Oceania | By Michael Long

Australian health insurer Medibank has signed up as a sponsor of the Australian Open tennis event for the next three years.

An aspect of the partnership will see Medibank, which title sponsored the Sydney International event in 2011, host a ‘Better Health Day’ at next year’s Grand Slam tournament to educate fans about the benefits of healthcare.

“We are proud to have a sponsor on board who is so committed to raising awareness of the values of healthy living, an active lifestyle and wellbeing – ideals also important to the Australian Open,” said Tennis Australia chief executive Steve Wood.

“We are looking forward to working with Medibank to make sure 2012 is the most exciting tournament yet.”

Medibank managing director George Savvides added: “At Medibank our purpose is for better health – better health for our members and better health for all Australians. As part of this we want to encourage participation in physical activity, particularly tennis, and we have a desire to reach more people with our healthy lifestyle messages,”

“This ideal is shared by the Australian Open which is why Medibank is associated with this fantastic event.”

The 2012 Australian Open, which is the first Grand Slam of next season, runs from 16th to 29th January. Last year’s men’s and women’s singles champions were Novak Djokovic and Kim Clijsters respectively.