Marussia F1 Team announces Monster deal

07 February 2012 | Posted in Sponsorship, Motorsport, Global | By Tom Love

Formula One outfit Marussia F1 Team has announced a comprehensive new partnership with employment website Monster.com.

Working closely with Marussia, in the coming weeks and months Monster.com will utilise its range of specialist services and products in order to help the team hone in on top talent for a wide variety of permanent opportunities that have opened up at the Marussia F1 Team’s new technology centre located in Banbury, England.

In the coming months up to 40 positions - both in technical and team support areas - will be made available to job seekers throughout the EU.

An additional four jobs will be advertised as specialised 'Cool Jobs' with their own dedicated webpage monstercooljobs.com/marussiaf1team. The first of those four Cool Jobs is an experienced aerodynamicist where the successful candidate will play a vital role in the development of Marussia's next generation Formula One race car.

"For all of the rhetoric about Formula One being about technology, it’s really about human performance"

"For all of the rhetoric about Formula One being about technology, it’s really about human performance," said Marussia F1 Team marketing director Jim Wright speaking to SportsPro shortly after the partnership was signed. "Lap time is directly related to a human being’s endeavour. If we’re recruiting better talent, better aerodynamicists and better design engineers through Monster, then we’re going to be moving forward on the track, no question about that."

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Katie Allen, head of human resources for Marussia F1 Team, added, "From a human resources and recruitment perspective, the partnership really helps us to expand our reach to candidates globally. We’ve all got to be constantly thinking about different ways of recruiting, especially because a lot of the Formula One teams are fishing out of the same pond. It means thinking outside the box and reaching further on a global scale to obviously promote our business but also to attract candidates who might not have previously looked for jobs with us. We’ve been working with Monster for a couple of weeks now and what we’ve found already is that not only have we attracted candidates for the roles that we’ve advertised but by default because the size of the recruitment programme that we’ve got underway, we’ve been able to channel candidates for dual roles. “

"We’ve really focused on finding the right talent specifically for the challenges that the Marussia team are facing"

“We operate in over 50 countries around the world and we’ve invested significantly in technology, products and services that help companies like Marussia find talent that is sometimes hard to find,” said director of Monster Europe Philip Snalune. “[The partnership] is not necessarily something that’s inaccessible to other employers working within the Monster business but we’ve really focused on finding the right talent specifically for the challenges that Jim and Katie and the Marussia team are facing in order to move that team forward and be successful.”

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In return for the use of the recruiter's services and an undisclosed financial contribution to the team, Monster.com will have significant brand exposure throughout the 2012 Formula One season on the chest of the drivers' overalls, staff uniforms and mechanics' fire suits. "We wanted to associate the Monster brand with talent, so that’s why we’ve gone for that package," explained Wright.

“I’m on the record in saying that the best partners that a Formula One team can have are partners that contribute cash and help move our business forward and Monster is a perfect example of that,” Wright continued. “We identified that we had a real problem area in recruiting the kind of personnel that we wanted to on a worldwide basis, when we heard that Monster we’re considering Formula One we absolutely jumped at the opportunity because to be able to have partnership where they can solve a major business objective of ours and contribute to our budget is the perfect partner.”

Picture shows Marussia F1 driver Timo Glock announcing the team's new partnership with Monster.

The April 2012 edition of SportsPro will examine the commercial state of Formula One and its 12 teams. To subscribe to the magazine, click here.