Lotus calls on Maxis
The Lotus Formula One team has confirmed that Malaysian mobile network Maxis is to become a sponsor of the team, ahead of this weekend's Grand Prix in Kuala Lumpur. The signing was announced in the Malaysian capital where the Lotus team - which is owned by a group of Malaysian entrepreneurs led by Air Asia founder Tony Fernandes - are undertaking pre-race promotional activities.
The Maxis deal has been predicted for some time. Although branding was not present on the cars during the Australian Grand Prix over the weekend, the Maxis logo was spotted on the front nose assembly of the Lotus T127 machine at the launch of the new Lotus-branded Proton Satria road car.
Sandip Das, Maxis' chief executive officer said: "This is the pride of the nation and as the leading and most innovative Malaysian Telco, which is also globally respected, we wanted to be a part of this wonderful Malaysia moment."
The Lotus team have made a respectable start to the 2010 Formula One season, reaching the finish in three out of four starts in the two races so far this season. Heikki Kovalainen was 13th in last weekend's Australian Grand Prix, three places outside a points-scoring position. The team is one of three new outfits in the championship this year, alongside Virgin Racing and Hispania Racing.
Group Lotus buys major stake in Renault F1 Team - 08 December 2010
Maxis sign up with Malaysian badminton - 14 May 2012
Maxis brings World Cup coverage to Malaysians - 14 May 2010
Maxis backing Malaysian badminton stars - 01 February 2010
Turkey receives Formula One boost - 02 April 2012
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