Eurosport serves up US Open action in Asia

19 April 2012 | Posted in Broadcast, Tennis, Asia | By Michael Long

Broadcaster Eurosport has secured a package of rights to the US Open Grand Slam tennis event in selected Asian territories for the next four years.

Under the terms of the deal, brokered by IMG Media, Eurosport will provide live, HD coverage of the fourth and final Grand Slam event each year until 2016 in 17 Asian markets.

The package includes exlcusive rights in Brunei, Cambodia, East Timor, Hong Kong, Indonesia, Laos, Macau, Malaysia, Mongolia, Myanmar, North Korea, South Korea, Taiwan, and Vietnam, and non-exclusive rights in Singapore, Thailand and the Philippines.

The deal expands Eurosport Group’s global US Open coverage, as the broadcaster already airs the event across 59 countries in Europe.

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“Eurosport continues to raise the bar in its production and distribution of the US Open, one of the world’s most anticipated sporting events,” said Gordon Smith, US Tennis Association (USTA) chief operating officer and executive director. “By expanding our partnership with an industry leader, the USTA can bring its world-class event to millions of viewers and tennis fans in Asian markets.”

Arjan Hoekstra, managing director, Asia-Pacific at Eurosport added: "We are delighted to secure the rights to broadcast the US Open live and in its entirety across 17 markets in Asia. We are committed to bringing the best of tennis to as wide of an audience as possible throughout the region and look forward to working with the USTA in delivering the exemplary coverage for which Eurosport has become synonymous.”
 

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