Fashion brand Calvin Klein has become the seventh and latest founding partner of the Brooklyn Nets NBA team's new Barclays Center arena.
The deal has been valued by New York media outlets at over US$4 million annually which, if accurate, would make it one of the Barclays Center's most lucrative founding partnerships.
According to a release announcing the deal, 'Calvin Klein branding will appear in some of the most premium locations at Barclays Center and Calvin Klein lifestyle design elements will be fully integrated into special environments within the building to elevate the premium guest experience.'
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The brand, which sits alongside Tommy Hifiger in the PVH Corp group of companies, will also get branding on courtside seats, courtside and baseline signage, as well as a host of other bespoke signage options.
It will also become the presenting sponsor of both the 'Calvin Klein Courtside Club', and the 'Calvin Klein VIP Entrance', which will be located on Atlantic Avenue at Barclays Center, which is scheduled to open in September.
Calvin Klein joins Cushman & Wakefield, EmblemHealth, Foxwoods Resort Casino, MetroPCS, Stolichnaya, and Ticketmaster as a founding partner of the venue.
Other major partners include Anheuser-Busch, the Coca-Cola Company, Haier America, HighPoint Solutions, LIU Brooklyn, New York Marriott at the Brooklyn Bridge, Tyco, Willis, and of course naming rights partner Barclays.