BSI Speedway secures Ustream deal for remainder of 2012
The 2012 FIM Speedway Grand Prix season will be broadcast on Ustream after the company signed a deal with the series' rightsholder BSI Speedway.
The US-based streaming company will broadcast the remaining ten meetings of the 12-event series, starting with the Czech Republic Speedway Grand Prix on 12th May.
“We are thrilled to bring our action-packed speedway racing to viewers around the world through our online streaming partner Ustream,” said Paul Bellamy, managing director of BSI Speedway, which is owned by IMG.
“Ustream’s platform, combined with their professional expertise in streaming live sport events, will ensure motorsport fans outside our core markets have the chance to follow every round of the world championship directly via Ustream’s website or our own portal at speedwaygp.com.”
“Considering Ustream’s reach of 54 million monthly viewers, as well as our deep history in distributing motorsport content, we are excited to partner with IMG Media and BSI Speedway to provide exclusive Speedway GP programming to audiences worldwide,” said Wayne Sieve, vice president of content partnerships at Ustream. “We look forward to collaborating with IMG Media to offer viewers more unique and exclusive programming for 2012 and beyond.”
AS Roma adds casino partner - 20 December 2012
FIA formalises EBU deal for World Rally - 02 July 2012
HRT confirms olive oil partner ahead of Spanish GP - 09 May 2012
Jaguar adds Swiss soccer sponsorship - 05 February 2013
Ustream seals deal for Six Nations and GAA - 01 February 2013
Related blog posts
New low as sponsor exits Nascar - 02 August 2009, Notes & Insights
A message from SportsPro - 21 December 2011, Notes & Insights
Amsterdam 2012 Event - 12 October 2011, Notes & Insights