Australian Reliance made official business partner of AFL club the West Coast Eagles

09 March 2010 | Posted in Sponsorship, Rugby | By Tom Love

The West Coast Eagles Football Club has made the insurance broking firm Australian Reliance an official business partner for 2010 and 2011.

The partnership sees a renewed collaboration between former West Coast Eagles player and chief executive officer of Australian Reliance, Andrew Donnelly.

As part of the deal Australian Reliance employees will have access to the clubs Executive Leadership Programme, a scheme which concentrates on the mutual principles shared in both business and in sport, as well as referral rights to the clubs network of corporate contacts and business partners.

Mr. Donnelly said, “This is an exciting deal for us because there’s a powerful parallel with sport and business - things like teamwork and leadership are relevant across both."

West Coast Eagles chief executive officer Trevor Nisbett added, “Australian Reliance and the West Coast Eagles have a great synergy, as we are both committed to supporting our local communities and in particular grass roots footy. We look forward to working with Andrew and his team and introducing them to our existing partners and corporate members.

“The partnership also complements our long standing relationship with the IAG group and major sponsor SGIO which has traditionally just focused on the promotion of retail insurance.”