Australian Reliance made official business partner of AFL club the West Coast Eagles
The West Coast Eagles Football Club has made the insurance broking firm Australian Reliance an official business partner for 2010 and 2011.
The partnership sees a renewed collaboration between former West Coast Eagles player and chief executive officer of Australian Reliance, Andrew Donnelly.
As part of the deal Australian Reliance employees will have access to the clubs Executive Leadership Programme, a scheme which concentrates on the mutual principles shared in both business and in sport, as well as referral rights to the clubs network of corporate contacts and business partners.
Mr. Donnelly said, “This is an exciting deal for us because there’s a powerful parallel with sport and business - things like teamwork and leadership are relevant across both."
West Coast Eagles chief executive officer Trevor Nisbett added, “Australian Reliance and the West Coast Eagles have a great synergy, as we are both committed to supporting our local communities and in particular grass roots footy. We look forward to working with Andrew and his team and introducing them to our existing partners and corporate members.
“The partnership also complements our long standing relationship with the IAG group and major sponsor SGIO which has traditionally just focused on the promotion of retail insurance.”
BDO hoping to soar with the Eagles - 26 March 2012
West Coast Eagles flying high with TeleChoice - 27 February 2009
West Coast Eagles extends with Toyota WA - 10 February 2012
BHP Billiton expands Eagles sponsorship - 17 February 2012
SGIO renew support for West Coast Eagles - 09 May 2011
Related blog posts
Everton: Toffees prove club’s heart is still in Liverpool - 02 October 2009, Notes & Insights
Chelsea Football Club adds yet another trophy to its cabinet - 05 November 2010, Notes & Insights
Right To Play: The latest name to feature on a Chelsea shirt - 01 November 2011, Notes & Insights
Didier Drogba goes to work with a different ball - 22 October 2010, Notes & Insights