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In his new column, SportsPro editor-at-large Eoin Connolly reflects on a soccer match which may well have been distracting us from other matters.
With the US, Mexico and Canada confirmed as hosts of the 2026 Fifa World Cup, SportsPro looks back over a race that looked closer than expected – until it wasn’t.
Last week, English soccer club Aston Villa became the first side in England to adopt a vertical ecommerce model when they announced a three-way kit partnership with Fanatics and Luke 1977. SportsPro looks at the story behind the deal, and how it could revolutionise soccer’s traditional approach to kit production.
Since the last Fifa World Cup in Brazil, soccer media has been transformed by digital and changes in consumer behaviour. Platforms like Copa90 have been at the forefront of that revolution, and this summer’s international tournament provides an opportunity for the fan-centric network to cement its reputation as a hub of modern soccer coverage.
Father and son promotional duo Barry and Eddie Hearn meet SportsPro editor Eoin Connolly in London to discuss a big year for their Matchroom Sport company, from the world heavyweight title mega-fight between Anthony Joshua and Wladimir Klitschko at Wembley to the festive staple of world championship darts. They also look to their future in live events and content, and even take time to reflect on the potential of cryptocurrency.Listen More Podcasts →