Broncos get technical with CenturyLink
CenturyLink has confirmed a three-year contract with the Denver Broncos National Football League (NFL) franchise.
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Broncos get technical with CenturyLink
CenturyLink has confirmed a three-year contract with the Denver Broncos National Football League (NFL) franchise.
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Pac-12 agrees Chevron, YouTube double
The Pac-12 collegiate athletics conference has agreed commercial partnerships with Chevron and YouTube.
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Valencia break new ground with CaixaBank deal
Top tier Spanish soccer team Valencia CF have signed Barcelona-based bank CaixaBank as an official sponsor.
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Nelson Piquet Jr signs with talent agency
Racing driver Nelson Piquet Jr has signed to marketing and talent representation agency The Kinc.
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Universal Sports Network retains IAAF rights
Universal Sports Network is to show live coverage of the biggest international athletics events in the US until the end of 2019.
Latest News
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Broncos get technical with CenturyLink
CenturyLink has confirmed a three-year contract with the Denver Broncos National Football League (NFL) franchise. Read more...
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Gone in 60 seconds: Kyalami sold to Porsche
25 July 2014 | Sports Properties, Formula One, Africa
Porsche South Africa has purchased the Kyalami Formula One Grand Prix racetrack near Johannesburg for US$19.5 million. Read more...
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Pac-12 agrees Chevron, YouTube double
The Pac-12 collegiate athletics conference has agreed commercial partnerships with Chevron and YouTube. Read more...
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Valencia break new ground with CaixaBank deal
Top tier Spanish soccer team Valencia CF have signed Barcelona-based bank CaixaBank as an official sponsor. Read more...
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Formula One confirms Mexico for 2015; Azerbaijan for 2016
Formula One chief executive Bernie Ecclestone has confirmed that a deal to run an annual Grand Prix in Mexico has been revived. Read more...
Features
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SportsPro Exclusive: BSkyB CEO Jeremy Darroch talks cycling
One of the first meetings Jeremy Darroch took as chief executive of BSkyB was with Dave Brailsford in 2007. Out of that grew a relationship that has burnished British Cycling – and cycling in Britain – beyond recognition, yielded success upon success, and forged a new model for sports sponsorship. Read more...
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Arsenal’s Armoury revamp: how many shirts a star signing sells and other retail secrets revealed
After a seven-figure refurbishment of the club’s flagship store at the Emirates Stadium, Arsenal are counting on a leap in retail revenues this year. Read more...
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Commonwealth Games diary: The curious case of lawn bowls
Of the 17 sports on the Glasgow 2014 sports programme, all but four featured at the London 2012 Olympic Games. Another, rugby sevens, will make its much-anticipated Olympic debut in Rio de Janeiro in two years’ time. That, if you’ve been following the maths, leaves just three non-Olympic sports taking place here. Read more...
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Trading blows: Frank Warren on BoxNation, Matchroom and the Hearns
For over 30 years Frank Warren has been one of the most recognisable figures in British boxing. He has travelled the world, worked with the best in the business and left an indelible – and very personal – mark on an industry which has been altered beyond recognition. But some things in boxing never change. Read more...
Quick-Fire Questions
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'They’ve got to want us and want to love us' – how Martini uses Williams F1 to show its racing DNA
In March, just before the start of the 2014 season, the Williams Formula One team confirmed a multi-year title sponsorship deal with drinks brand Martini. It marked the start of a marriage between one of the sport’s most popular and historic teams and a company whose red and blue stripes once memorably adorned Brabham and Lotus cars of the mid to late-1970s. Read more...
