Universal Sports Network retains IAAF rights
Universal Sports Network is to show live coverage of the biggest international athletics events in the US until the end of 2019.
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Universal Sports Network retains IAAF rights
Universal Sports Network is to show live coverage of the biggest international athletics events in the US until the end of 2019.
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Etixx renames Omega Pharma Quick-Step
Patrick Lefevere’s pro cycling outfit, currently known as Omega Pharma Quick-Step, will be renamed as Etixx-Quick-Step from next season.
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StarHub signs with WTA, Singapore Sports Hub
Singaporean telecommunications, internet and satellite broadcaster StarHub has signed a multifaceted deal with the Singapore Sports Hub.
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Ronda Rousey agrees to go out with Monster
The Ultimate Fighting Championship's (UFC) Ronda Rousey has agreed to endorse Monster headphones.
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Citrix and United Airlines sponsor Levi's Stadium
The Santa Clara Stadium Authority and the San Francisco 49ers NFL team have signed decade-long deals with Citrix and United Airlines.
Latest News
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German broadcast deal for Scottish Premiership
German pay-TV channel Sportdigital has acquired the broadcast rights to the Scottish Premiership, the country’s top-tier soccer competition. Read more...
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Boost for travelling Southampton fans
Premier League soccer side Southampton FC have renewed their partnership with Princess Coaches. Read more...
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Universal Sports Network retains IAAF rights
Universal Sports Network is to show live coverage of the biggest international athletics events in the US until the end of 2019. Read more...
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Wanderers sign with global nutrition brand
The Western Sydney Wanderers Australian rules football team have struck a corporate partnership with Herbalife. Read more...
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Sporting Kansas City sign up marketing partner
Major League Soccer’s (MLS) Sporting Kansas City have agreed a partnership with marketing firm VML. Read more...
Features
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Trading blows: Frank Warren on BoxNation, Matchroom and the Hearns
For over 30 years Frank Warren has been one of the most recognisable figures in British boxing. He has travelled the world, worked with the best in the business and left an indelible – and very personal – mark on an industry which has been altered beyond recognition. But some things in boxing never change. Read more...
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Commonwealth Games diary: David Grevemberg, the man steering Glasgow to its biggest moment
With final preparations underway ahead of the opening of the Commonwealth Games on Wednesday, David Grevemberg, the chief executive of the organising committee, reflects on Glasgow’s journey so far - and what lies ahead over the 11 days of competition. Read more...
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F1 Business Diary 2014: the German Grand Prix
The halfway point of the German Grand Prix marked the halfway point of the 2014 Formula One world championship - although there weren't many spectators at Hockenheim to witness it first-hand. Read more...
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Beyond the limit: running the Badwater 135
Running 100 miles or more non-stop may not be everybody’s cup of tea, but for a hard-boiled minority it is a life-consuming obsession. For them, pain and suffering are bywords for athletic prowess, and in a world where sporting merit is measured on a scale of toughness, the Badwater Ultramarathon is the Holy Grail. Read more...
Quick-Fire Questions
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'They’ve got to want us and want to love us' – how Martini uses Williams F1 to show its racing DNA
In March, just before the start of the 2014 season, the Williams Formula One team confirmed a multi-year title sponsorship deal with drinks brand Martini. It marked the start of a marriage between one of the sport’s most popular and historic teams and a company whose red and blue stripes once memorably adorned Brabham and Lotus cars of the mid to late-1970s. Read more...
