Infront and Serie A seal mammoth extension
Infront Sports & Media and Italy's Serie A have reached an agreement on a new media rights deal, according to reports in the Italian press.
-
Infront and Serie A seal mammoth extension
Infront Sports & Media and Italy's Serie A have reached an agreement on a new media rights deal, according to reports in the Italian press.
-
Drogba joins forces with Windhoek Lager
Ivorian soccer star Didier Drogba has teamed up with beer brand Windhoek Lager for a new Africa-wide advertising campaign.
-
Swatch re-ups with Freeride World Tour
Swiss watchmaker Swatch has extended its deal to title sponsor the Freeride World Tour for a further three years.
-
Bell Media moves to tie up NFL rights
Canadian broadcast media group Bell Media has extended and expanded its rights agreement with the National Football League (NFL).
-
Carmelo Anthony joins 50 Cent at SMS Audio
Basketball star Carmelo Anthony has agreed a partnership with headphone brand SMS Audio.
Latest News
-
Drogba joins forces with Windhoek Lager
Ivorian soccer star Didier Drogba has teamed up with beer brand Windhoek Lager for a new Africa-wide advertising campaign. Read more...
-
Infront and Serie A seal mammoth extension
11 December 2013 | Agencies, Broadcast, Soccer, Europe
Infront Sports & Media and Italy's Serie A have reached an agreement on a new media rights deal, according to reports in the Italian press. Read more...
-
Setanta Sports renews support for Irish soccer cup
Sports broadcaster Setanta Sports has renewed its sponsorship of the Setanta Sports Cup, a domestic Irish club soccer competition, through to 2016. Read more...
-
Shell to back Hyundai’s WRC entry
South Korean automotive manufacturer Hyundai has confirmed its re-entry to the World Rally Championship (WRC) and signed Shell as a major sponsor. Read more...
-
ORF picks up Austrian Champions League package
Austrian public service broadcaster ORF has confirmed it has acquired the broadcast rights to Uefa Champions League games in the country for the 2015/16 to 2017/18 cycle. Read more...
Features
-
50 companies shaping sport in 2014
After careful evaluation and no little debate, SportsPro presents the 50 companies whose influence across sport is expected to be the most profound over the next 12 months – and probably far beyond. Read more...
-
Infront sets up Qatari joint venture as agencies eye sports marketing growth
Infront Sports & Media has agreed a joint venture with Qatari firm Aspire Katara Investment (AKI), which will provide sports marketing services for Qatar and the GCC, under the banner 'creating value for domestic sport'. Read more...
-
From the archives: History of Sport - South Africa emerges from its dark past
This article, published in July 2009 as part of SportsPro's 'History of Sport' series, looks at how sport helped South Africa emerge from its dark past and the ugly grip of apartheid. Following the death of the country's influential former president and international peace icon Nelson Mandela on Thursday, it provides a timely reminder of how one man unified a nation whilst using sport as a platform for redemption. Read more...
-
NBC posts strong first-year ratings, but Formula One faces a Texan Nascar clash in 2014
NBC Sports Group's first season of Formula One coverage in 2013 was viewed by 15 per cent more people than watched the 2012 season, but next season's US Grand Prix will clash with a Nascar race in the same state. Read more...
Quick-Fire Questions
-
Brother’s head of marketing on transforming Fulham’s fortunes on and off the pitch
James Lawton-Hill is office technology giant Brother’s UK head of marketing. He signed a sponsorship deal with English Premier League team Fulham in the summer, the company’s first significant sponsorship deal since associations with Formula and Manchester City over a decade ago. He explains how the brand is transforming the club’s communications capabilities, how the club is boosting Brother sales, and how endorsements from the chief executive and IT department are more valuable than those of the players. Read more...
